We wanted to be a Nielsen Family because we know accurate ratings are important for the survival of quality programming. We are avid consumers of media and grieve the closure of stations and outlets and publications. We wanted to do our bit to help.
This is the sort of blog post you just never see coming. Strange, but true.
Back in July, I received a mailer inviting me to become a Nielsen Family. I said “Why not?” and promptly forgot about it after I clicked yes. A few weeks later, a woman came to our house…